By Rose Miami 
HangupsMusic.com – St. Louis rapper Sexyy Red has once again captured the internet’s attention, this time with the visually striking and conceptually bold music video for her latest single, "If You Want It." Released on March 6th, the video, co-directed by Sexyy Red herself and the renowned visual artist Hidji World, is generating significant buzz, largely due to a particularly unusual and AI-assisted twerking sequence that has ignited widespread discussion and amusement across social media platforms.
The collaboration with Hidji World, known for his penchant for surreal and often disorienting visual aesthetics, has proven to be a potent combination for Sexyy Red’s artistic vision. The "If You Want It" video eschews conventional music video tropes for a more experimental and dreamlike atmosphere. Central to its visual narrative are intricately choreographed dance sequences featuring Sexyy Red and her female dancers. These routines, however, are not solely the product of human movement; the integration of Artificial Intelligence has resulted in some truly unexpected and memorable imagery. One specific scene, in particular, has become the focal point of online chatter: Sexyy Red is depicted twerking with an apparent physical impossibility, her lower body appearing to be flipped backward while she maintains a fluid rhythm with the beat. This surreal visual, set against a backdrop of simulated rain, is a prime example of the video’s boundary-pushing artistic choices.
Following the video’s release, Sexyy Red took to her X (formerly Twitter) account to offer her perspective on the now-viral AI-generated moment. With her characteristic candidness, she humorously captioned the clip, "When he tell you do ah trick he Neva see before," accompanied by three crying-laughing emojis. She also revealed a long-standing desire to incorporate a "dancing in the rain" scene into her visuals, suggesting that this particular element of the video held personal significance for her. When a fan inquired about learning the unique backwards twerk, Sexyy Red playfully responded, "Ima start ah class fr," further embracing the comedic aspect of the situation.
The fan reaction on X has been overwhelmingly one of surprised amusement and lighthearted bewilderment. Many users expressed their disbelief, with one commenter humorously lamenting, "This is messed up[.] WTF[.] Ai needs to be stopped," followed by three tears of joy emojis, highlighting the intended comedic effect of the AI’s integration. Another user echoed this sentiment, stating, "I had to double check. WTF [tears of joy emoji]," underscoring the uncanny nature of the visual. The widespread engagement with this specific scene demonstrates Sexyy Red’s ability to consistently create content that is not only entertaining but also sparks conversation and captures the zeitgeist of online culture.
This latest visual offering arrives as Sexyy Red continues to solidify her presence in the music industry. She is currently in the process of developing her fourth project, a follow-up to her 2024 release, In Sexyy We Trust. This new body of work promises to further showcase her evolving artistic direction and her knack for creating infectious hits. In the lead-up to this upcoming project, Sexyy Red has been actively releasing new material, including the single "Hand With a Bad B**ch," a collaboration with fellow artist Key Glock, which was dropped last month. The single offers a glimpse into the sounds and themes that may define her forthcoming album, further building anticipation among her dedicated fanbase.
The integration of AI into music video production is a growing trend, and Sexyy Red’s "If You Want It" stands out as a particularly bold and memorable application of the technology. Rather than simply using AI for minor enhancements, the video boldly incorporates it as a creative tool to achieve visually impossible and artistically intriguing effects. This approach not only sets her apart from other artists but also pushes the boundaries of what is considered conventional in music visual storytelling. The resulting dialogue surrounding the video, from Sexyy Red’s own humorous commentary to the enthusiastic reactions of her fans, underscores the power of innovative artistry in capturing the public imagination. The "If You Want It" video is more than just a visual accompaniment to a song; it’s a statement on artistic exploration, technological integration, and the enduring appeal of Sexyy Red’s distinctive brand of entertainment.
The "If You Want It" music video can be viewed online, allowing fans and new audiences alike to experience Sexyy Red’s groundbreaking use of AI and her undeniable stage presence. The ongoing discussion and viral spread of the AI-enhanced twerking scene are a testament to the video’s impact and Sexyy Red’s continued ability to generate cultural moments. As she continues to work on her next project, the creative risks taken in "If You Want It" suggest that her future endeavors will be equally compelling and worthy of attention.