By Azzam Bilal 
HangupsMusic.com – Berlin, The electronic music landscape is undergoing a pivotal transformation as industry leaders increasingly move beyond mere rhetoric to establish concrete structures for social change. At the forefront of this shift is Stella Bossi, the German DJ, producer, and entrepreneur, who has officially announced the launch of All Excess Agency. This new venture is not merely a booking firm but a specialized platform designed to center female, transgender, and non-binary artists within an industry that has historically marginalized these voices. By focusing on sustainable career development and safety, Bossi aims to dismantle the systemic barriers that have long hindered the progress of non-cis-male performers in the global techno and house circuits.
Stella Bossi’s rise to prominence is a modern electronic music success story. Since breaking through in 2018 with a viral moment outside Berlin’s iconic Kater Club, she has cultivated a massive digital following and a reputation for high-octane performances. However, beneath her playful public persona lies a sharp business mind and a deep-seated desire to rectify the imbalances she has witnessed firsthand. As the founder of the label TBMF (The Beat Must Fuck), Bossi has already demonstrated her ability to curate a specific sonic identity. With All Excess Agency, she is extending that curation into the realm of professional representation, ensuring that the next generation of talent has the resources and protection they need to thrive.
The agency’s foundation is built upon a "lean and artist-focused" structure, staffed by a team that has been integral to Bossi’s own meteoric rise. These professionals bring a wealth of experience in artist management, touring logistics, production, and communication. By keeping the operations internal and specialized, the agency intends to provide a level of personalized attention that is often lost in larger, more corporate booking houses. Bossi emphasizes that the timing of this launch is no coincidence; after years of navigating the complexities of global touring—from the clubs of Bangkok to the warehouses of London—she identified a critical gap in how artists, particularly those from marginalized backgrounds, are supported.
The core ethos of All Excess Agency revolves around three pillars: protection, respect, and creative empowerment. Bossi’s vision is to create an environment where artists do not have to choose between their creative integrity and their personal well-being. This is particularly relevant given the recent waves of allegations regarding misconduct and abuse within the hard techno community. In response to these industry-wide failings, All Excess Agency has implemented a rigorous ethics clause. This includes a zero-tolerance policy against harassment and clear contractual expectations for promoters regarding artist treatment and backstage safety. By integrating these standards into the booking process, the agency is taking a proactive stance on performance safety that goes beyond standard industry practices.
The current roster of All Excess Agency reflects a diverse array of sounds and artistic philosophies, signaling the agency’s commitment to innovation. Joining Bossi are three rising stars who embody the future of the scene: HANAA, MOIA, and Carla Schmitt. Each artist brings a unique perspective to the electronic spectrum. HANAA has been making waves with her self-styled "electro groove" sound, a high-energy fusion of trance-inflected rhythms that she has been showcasing on her "REBIRTH: All Night Long" tour. Her residency at Berlin’s Club OST has further solidified her status as a formidable force in the capital’s nightlife.
MOIA, a Polish-born, Berlin-based artist, offers a different sonic texture, leaning into the raw intensity of Schranz and industrial techno. Her approach to DJing is described by Bossi as a "powerful exchange of energy," a visceral connection with the audience that transcends mere technical proficiency. Meanwhile, Carla Schmitt brings a multidisciplinary edge to the roster. A self-taught producer with a background in choreography, Schmitt’s sets are noted for their narrative flow and physical movement, gliding through psy-techno and traditional techno landscapes. With her own label set to launch later this year and previous releases on prestigious imprints like Amelie Lens’s EXHALE, Schmitt represents the high level of ambition that All Excess Agency seeks to nurture.
When selecting talent for the agency, Bossi looks beyond technical skill, prioritizing authenticity and a distinct artistic voice. She notes that in an era of rapidly shifting trends, finding artists who are committed to a long-term vision is essential. The agency seeks individuals who are not just participants in the scene but contributors to its evolution—artists who are "building something unique" rather than mimicking what is currently popular. This focus on long-term development is a key differentiator for All Excess, which offers resources for mental health, personal growth, and financial mentorship, particularly for artists coming from economically disadvantaged backgrounds.
The agency’s commitment to inclusivity also extends to the way line-ups are constructed. Bossi and her team work closely with promoters who share their values, advocating for conscious programming that reflects a more equitable future. The goal is to ensure that visibility is not a tokenistic gesture but a fundamental aspect of the industry’s operation. By fostering a community-building initiative where artists can share resources and experiences, All Excess Agency is creating a support network that mitigates the isolation often felt by touring DJs.
Bossi’s dual perspective as both a world-class performer and a business owner provides her with a unique vantage point on the "industry mechanisms" that drive electronic music. She acknowledges that touring is as much about physical and mental endurance as it is about music. "Transparent communication, realistic scheduling, and respect for the artist’s well-being are things we want to prioritize," Bossi explains. This holistic approach to management is a direct response to the "burnout culture" that has plagued the industry for decades. By focusing on the health of the artist, the agency ensures that their creative output remains sustainable over the course of a career.
Looking ahead, the ambitions for All Excess Agency are global. While the initial focus is on strengthening the current roster and expanding their international reach, the long-term objective is to help reshape the entire electronic music landscape. Bossi envisions a future where respect and equity are the standard norms rather than the exception. As she continues her own intensive touring schedule—with upcoming dates in cities like Milan, Madrid, and Poznań—she remains dedicated to using her platform to amplify others.
The launch of All Excess Agency comes at a time when the electronic music community is increasingly demanding accountability and change. By providing a structured, safe, and empowering environment for female, trans, and non-binary talent, Bossi is not just launching a business; she is initiating a movement. The agency stands as a testament to the idea that the future of techno must be as diverse and inclusive as the dancefloors that birthed it. Through mentorship, strict ethical standards, and a focus on genuine artistry, All Excess Agency is poised to become a cornerstone of a more progressive and respectful global music scene. As the industry watches this new venture unfold, the message from Berlin is clear: the era of "all excess" in terms of talent and opportunity is finally beginning to include everyone.