By Rose Miami 
HangupsMusic.com – In a bold move that has ignited social media and sparked widespread discussion, rapper Sexyy Red has unveiled her latest music video for the single "If You Want It," and it’s making waves for its innovative, albeit peculiar, use of Artificial Intelligence. The visual, released on March 6th, showcases the artist and her dancers in a series of eye-catching, digitally manipulated sequences, most notably a segment featuring a seemingly impossible backwards twerk.
Directed by Sexyy Red herself in collaboration with the visually distinctive Hidji World, known for his surreal and often disorienting music video aesthetics, "If You Want It" plunges viewers into a rain-soaked, dreamlike landscape. The choreography, amplified by AI, presents Sexyy Red and her entourage performing intricate dance moves, with the backward twerking scene becoming an instant viral sensation. In this particular moment, the rapper’s lower body appears to be defying gravity and conventional anatomy, gyrating to the rhythm in a way that has left many viewers stunned and questioning the visual technology at play.
Following the video’s release, Sexyy Red took to her X (formerly Twitter) account to address the distinctive AI-generated moment. In a series of posts, she humorously framed the backward twerk as a response to a hypothetical partner’s unconventional request. "When he tell you do ah trick he Neva see before [three cry laughing emojis]," she captioned a clip of the scene. She also expressed a long-held desire to incorporate a "dancing in the rain" aesthetic into her visuals, suggesting the AI element was a way to achieve this artistic vision. When a fan jokingly asked for a tutorial on how to perform the backward twerk, Sexyy Red playfully suggested she might start a class, further leaning into the comedic aspect of the viral moment.
The reaction on X has been a mixture of amusement, bewilderment, and lighthearted concern for the future of AI in creative industries. Users chimed in with their own humorous takes, with one commenter exclaiming, "This is messed up[.] WTF[.] Ai needs to be stopped," followed by tears of joy emojis, highlighting the paradoxical nature of their reaction. Another user expressed disbelief, stating, "I had to double check. WTF [tears of joy emoji]," underscoring the uncanny nature of the visual. The collective response suggests that while the AI-generated twerk is undeniably bizarre, it has also achieved its objective of capturing attention and generating significant buzz.
This foray into AI-enhanced visuals comes as Sexyy Red continues to solidify her presence in the music scene. She is reportedly in the process of developing her fourth project, a follow-up to her 2024 release, In Sexyy We Trust. In the lead-up to this new endeavor, she recently released the single "Hand With a Bad B**ch," featuring fellow artist Key Glock, further demonstrating her prolific output and evolving artistic direction.
The "If You Want It" video represents a contemporary approach to music visuals, where technological advancements are not just tools for enhancement but are integrated as central elements of the artistic narrative. Sexyy Red’s willingness to experiment with AI, particularly in a context that is so intrinsically tied to her persona and performance style, showcases a forward-thinking mindset. While the specific application in this instance may be unconventional, it undeniably positions her at the forefront of artists exploring the intersection of music, performance, and emerging digital technologies. The backwards twerk, in its absurdity, has become a powerful symbol of this exploration, inviting both fascination and debate about the creative possibilities and potential implications of AI in the entertainment world. The artist’s ability to harness such a moment for viral attention and public engagement speaks volumes about her understanding of contemporary media consumption and her strategic approach to building her brand. As the music industry continues to grapple with the rapid advancements in AI, Sexyy Red’s "If You Want It" video serves as a provocative case study, prompting audiences to consider the future of visual storytelling and performance.